Items where Author is "Winarjo, Ronald"
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ThesisWinarjo, Ronald and Ruslie, Tony Senjaya (2004) Perbedaan content dan penerimaan pesan competitive dan educative advertising pada iklan sabun Dove terhadap keputusan pembelian ditinjau dari media televisi, media cetak dan media radio di Surabaya. Bachelor thesis, Petra Christian University. |
