Items where Division is "Faculty of Economic > Marketing Management Program" and Year is 2017

Brahmana, Rayenda Khresna and Brahmana, Ritzky Karina M.R. (2017) THE FINANCIAL PLANNING AND FINANCIAL LITERACY OF EX-MALAYSIA INDONESIAN MIGRANT WORKERS. ACTA OECONOMICA PRAGENSIA ČESKY ENGLISH Scientific journal of the University of Economics, Prague, 24 (5). pp. 47-59. ISSN 0572-3043

Brahmana, Ritzky Karina M.R. (2017) When Storytelling Attracts Love, Mood and Perceived Enjoyment that Triggered Purchase Intention for Products in Korean Drama. In: The 1st UNICEB (Unimed International Conference on Economics and Bussiness), 12-12-2017 - 12-12-2017, Medan - Indonesia.

Brahmana, Ritzky Karina M.R. and SUGIANTO, RAPHAEL VIVALDO (2017) Fast-fashion Social Campaign Advertisement in YouTube: Does Brand Storrytelling Impacted Behavior Intention to Use? (Study case in Surabaya, Indonesia). In: International Conference on Management and Entrepreneurship (i-COME) 2017, 14-07-2017 - 14-07-2017, Denpasar - Indonesia.

DJOHAN, NITA SOFIANI and Brahmana, Ritzky Karina M.R. (2017) Willingness to Pay Premium for Luxurious Fashion Brands in Indonesia: Is It Love. International Journal of Innovation, Management and Technology, 8 (5). pp. 413-417. ISSN 2010-0248

Japarianto, Edwin (2017) ANALISA PENGARUH FAMILY TYPES, FAMILY STAGES, DAN HOUSEHOLD CONFLICT TERHADAP PENGAMBILAN KEPUTUSAN PEMBELIAN MOBIL KELUARGA. Jurnal Manajelem Pemasaran, 11 (1). pp. 32-40. ISSN 1907-235X

Yohana, Eva and Japarianto, Edwin (2017) PENGARUH PERCEIVED SERVICE QUALITY TERHADAP CUSTOMER LOYALTY DENGAN CUSTOMER SATISFACTION SEBAGAI VARIABLE INTERVENING DI HOTEL KARTIKA GRAHA MALANG. Jurnal Manajemen Pemasaran, 11 (2). pp. 54-60. ISSN 2597-615X