P, Irine Yunita Dwi (2004) Variabel-variabel retail image yang dipertimbangkan konsumen berbelanja di Giant hypermarket-Surabaya. Bachelor thesis, Petra Christian University.
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Abstract
Penelitian ini dilakukan untuk mengetahui apakah store location, merchandise, pricing, customer service, dan physical facilities dipertimbangkan konsumen berbelanja di Giant Hypermarket-Surabaya, dan juga faktor Variabel-variabel apa yang paling berpengaruh terhadap keputusan pembelian di Gianr Hypermarket. Dari hasil penelitian menggunakan Chi-square dapat di ketahui bahwa store location, merchandise, pricing, customer service, dan physical facilities sama-sama dipertimbangkan konsumen Giant Hypermarket untuk melakukan keputusan pembelian.
| Item Type: | Thesis (Bachelor) |
|---|---|
| Uncontrolled Keywords: | retail, consumen, marketing, research |
| Subjects: | UNSPECIFIED |
| Divisions: | UNSPECIFIED |
| Depositing User: | Admin |
| Date Deposited: | 23 Mar 2011 18:48 |
| Last Modified: | 30 Mar 2011 11:18 |
| URI: | https://repository.petra.ac.id/id/eprint/10619 |
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