The Study of meaning of Skincare advertisement in the Singapore women's weekly magazine

Lukito, Leny (2005) The Study of meaning of Skincare advertisement in the Singapore women's weekly magazine. Bachelor thesis, Petra Christian University.

Abstract

This study observed expressions which have sentence meaning and the speaker meaning in skincare advertisements in The Singapore Women?s Weekly magazine, February 2005 edition. It was analyzed based on Langacker?s speech act theory by using qualitative approach. It focused on the types of locutionary type and illocutionary type and the relation between sentence meaning and speaker meaning. The data were taken from eleven advertisements of ten different skincare products that were published in The Singapore Women?s Weekly magazine, February 2005 edition. The writer put the result of the analysis in the table in order to make it easier to count the most frequent locutionary type and illocutionary type of the skincare expressions. After doing her analysis, the writer found that the most frequent type of locutionary type which occurred in the expression of skincare advertisements was declarative type, while the most frequent type of illocutionary which occurred in the expression of skincare advertisements was directive type. Besides, the writer did not find one type of illocutionary type namely declarative. In conclusion, the writer concluded that there were two different meanings in the language advertisement, that is, sentence meaning and speaker meaning.

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