Factors affecting consumer buying decision toward apartment: study of consumer buying decision towards the regency apartment

Dewi, Vivi Kusuma (2008) Factors affecting consumer buying decision toward apartment: study of consumer buying decision towards the regency apartment. Bachelor thesis, Petra Christian University.

Abstract

The Regency Apartment is a new apartment with Superblock concept that first time implemented in Surabaya. With the concept of combining mall, office, hotel, and apartment in on place this Superblock had established a great welcome from Surabaya people. Since so many apartments come into town, it is important to understand the factors affecting consumer buying decision to make these apartments are easier to sell. To understand the problem, the writer use factor analysis method by spreading the questionnaire to the people that already buy apartment in The Regency. The result of this research is saying that now Surabaya people want to have apartment as an alternative to stay than a house. This phenomena will explained further in the research.

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