The Most effective and efficient advertising media for Hu's Garden Restaurant Enschede

Wibisono, Bobby Gunawan and Soediro, Moses (2007) The Most effective and efficient advertising media for Hu's Garden Restaurant Enschede. Bachelor thesis, Petra Christian University.

Abstract

The main subject of this thesis is to give some recommendations to the Hu?s Garden Restaurant to choose the right media that is effective and profitable for advertising and do promotional activity. The writers explore advertising and promotion activity that can be done by Hu?s Garden. It is very useful as to compare the advantages and disadvantages from several media that they can use in the future if one day they want to promote their restaurant more with several events they will do. In examining the analysis, the writers use SWOT analysis and questionnaire analysis. From SWOT aspects the writers can suggest which media have the potential strength and suitable to technology and trends nowadays. The questionnaires analysis is used to determine how many respondents ever eat in the restaurant and we also try to determine which media has the biggest chance to win the respondents attention. Therefore, the writer can measure how efficient and effective that media that can be used as advertising media. The writers also give suggestion to Hu?s Garden Management, which media is suitable to be used related to the budget side. When a suitable media is found, the next step is to determine media mix selection.

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