Maer, Bernadette Dian Arini (2005) Analisis efektivitas iklan-iklan televisi bertema local content di Indonesia tahun 2004. Bachelor thesis, Petra Christian University.
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Abstract
Dalam era globalisasi, iklan bertema local content semakin dianggap penting. Karya tulis ini menganalisis sejauh mana iklan televisi bertema local content dapat diterima oleh masyarakat Indonesia yang memiliki kemajemukan budaya tinggi, serta memberikan kontribusi bagi pengiklan.
| Item Type: | Thesis (Bachelor) |
|---|---|
| Uncontrolled Keywords: | commercial, advertising, graphic design, visual communication, effectiveness, tv commercials, local content |
| Subjects: | UNSPECIFIED |
| Divisions: | UNSPECIFIED |
| Depositing User: | Admin |
| Date Deposited: | 23 Mar 2011 18:48 |
| Last Modified: | 11 May 2011 13:41 |
| URI: | https://repository.petra.ac.id/id/eprint/11699 |
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