The Marketing strategy of modern fashion to sustain it's business in the middle of the heavy competition

, Felie and , Elvi (1998) The Marketing strategy of modern fashion to sustain it's business in the middle of the heavy competition. Diploma thesis, Petra Christian University.

Abstract

Knowing that Modern Fashion is not professionally managed, the writer realizes that there are many things to improve in this company. It is a challenge for the writer to find out how is the marketing strategy of the store. In this study, the writer was involved in the management of the store and got the experience automatically, because the writer is the owner's daughter who handle tjj$ branch of Modern Fashion. After analyzing and evaluating the store's marketing strategy, it indicates as follow: ? The store has problems with their management because they do not have a journal, accounting system, and lack of control. " The store has a big challenge because it faces a tight competition. The writer try to give a solution or recommendation to solve the problems, that is the company must improve their management ability by changing the current system with a new system which is can be looked at the conclusion.

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