Yogatama, Astri and WIJAYA, LISA ONGKO (2012) Information Richness in Organizational Mix Mediated Communication : Coordination Across Region. In: 2012 IEEE Symposium on Business, Engineering and Industrial Applications, 27-06-2012 - 01-05-2012, Bandung - Indonesia.
Abstract
Diverse workforces increase the usage of new media to do organizational communication. Information and media richness theory is salience in information transmition, to make a mutual understanding. Both theory decided that face to face is the best medium to carry high richness of information. Discourse of new media in organization debates the implementation of information and media richness among organization, while people start to use new media gadget as alternative media. Information richness is the basic of media richness determination. Exploration is conduct toward implementation of information richenss theory in working place, more than media richness theory.. This qualitative research found out that information richness was built by more than one media. Excellency of face to face on direct feedback, cues, language, and personal, can be replaced by instant messaging or mix media technology.
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