Gunawan, Samuel and Limanta, Liem Satya and Slamet, Leniwati (2013) The style of political comunication of two incumbent presidential candidates in comparison. In: International Conference Contemporary Issues on Social and Culture, 30-09-2013 - 20-12-2013, Bangkalan - Indonesia.
Abstract
This research is an attempt to explore the characteristics of the styles of political communication as displayed in the speeches of two incumbent presidential candidates, Susilo Bambang Yudhoyono and Barack Obama. The research seeks to investigate whether the speeches of the two incumbent have things in common or not in the ways both the incumbent communicated the messages to their direct and target audience. Evidently both the incumbent set the tone of the political year in their official speeches. Susilo Bambang Yudhoyono in his last state speech claimed the success of his first-term Administration and thereby set the tone for his bid for the second term. Meanwhile Obama through his State-of-the-Union address highlighted the message of the accomplished unity of Americans that enabled his first-term Administration to work for the common good of the people. If Susilo Bambang Yudhoyono through his declaration of candidacy made a bid for the second term to continue and further strengthen the previous claimed success, Obama framed his bid for a second term with a blueprint for American economy built to last.
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