Japarianto, Edwin (2014) EVALUASI CUSTOMER PT POS INDONESIA DITINJAU DARI KEPUASAN KEPERCAYAAN DAN SWITCHING BARRIERS. Jurnal Manajemen Pemasaran, 8 (1). pp. 18-26. ISSN 1907-235X
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Abstract
This research is aimed to analyze the evaluation of perceived quality and perceived value to PT. Pos Indonesia customers satisfaction and to examine the customers satisfaction based on trust, customers loyalty and switching barriers. Research data are collected through survey method with interview method straight to 400 respondents who use PT. Pos Indonesia. The technique of collecting sample is using Non probablity sampling. Methodology that is used are CHAID, Suharjo, Split, Penalty-Rewards. Based on several tolls we can collcect almost evaluation result about PT. Pos Indonesia performance
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | perceived quality, perceived value, customer satisfaction, trust, customer loyalty, and switching barriers |
| Subjects: | H Social Sciences > HF Commerce |
| Divisions: | Faculty of Economic > Marketing Management Program |
| Depositing User: | Admin |
| Date Deposited: | 11 Feb 2015 17:54 |
| Last Modified: | 19 Mar 2015 21:57 |
| URI: | https://repository.petra.ac.id/id/eprint/17002 |
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