The Underlying Factors Affecting Consumers’ Behavioural Intentions in Foodservice Business in Surabaya, Indonesia

Wijaya, Serli and Widjaja, Deborah Christine and Hariyanto, A. (2016) The Underlying Factors Affecting Consumers’ Behavioural Intentions in Foodservice Business in Surabaya, Indonesia. In: The 3rd IHTC and 2nd ISOT Conference 2016, 10-10-2016 - 10-10-2016, Bandung - Indonesia.

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Abstract

Food service business in Surabaya has experienced a significant growth. As such, it is essential for the management to take into account factors that influence consumers’ behavioural intentions. The over¬arching aim of this study was to investigate the effect of three major dining experience aspects, namely: food quality, service quality, and physical dining environment on consumer perceived value and behavioural inten¬tions. In total, 3096 samples were approached at 25 restaurants and cafes to participate in the questionnaire-based survey. The result showed that the quality of food was found to be the major antecedent that significantly influenced consumer perceived value when they went dining-out at the restaurants and cafes. Further, consumer perceived value was proven to have a positive significant effect on consumers’ behavioural intentions.

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