ANALISA PENGARUH FAMILY TYPES, FAMILY STAGES, DAN HOUSEHOLD CONFLICT TERHADAP PENGAMBILAN KEPUTUSAN PEMBELIAN MOBIL KELUARGA

Japarianto, Edwin (2017) ANALISA PENGARUH FAMILY TYPES, FAMILY STAGES, DAN HOUSEHOLD CONFLICT TERHADAP PENGAMBILAN KEPUTUSAN PEMBELIAN MOBIL KELUARGA. Jurnal Manajelem Pemasaran, 11 (1). pp. 32-40. ISSN 1907-235X

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Abstract

The study discusses family types, family stages, and household conflict effects on decision making of family car purchase in Surabaya. The sample of this study amounted to 100 respondents from married couples who live in Surabaya and are interested in buying a family car. Measurements were taken from family types (X1) variabls with indicators of nuclear family and exended family, family stages (X2) variable with indicator joint, wife dominant, husband dominant and household conflict variable (X3) with indicator consensual purchase decision, accomodarive purchase decision as variable Independent while decision making (Y) as a dependent variable, the results showed: (1) variable X1 has a positive influence on purchasing decisions; (2) variable X2 has a positive influence on purchasing decision; (3) variable X3 has a positive influence on purchase decision and variable X2 has the biggest influence.

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