THE IMPACT OF SOCIAL ENTREPRENEURIAL PERSONALITY TO THE INCOME OF JAVANESE ENTREPRENEURS IN SURABAYA, INDONESIA

Andreani, Fransisca and Suprapto, Widjojo and ARAMINTA, MORLA (2018) THE IMPACT OF SOCIAL ENTREPRENEURIAL PERSONALITY TO THE INCOME OF JAVANESE ENTREPRENEURS IN SURABAYA, INDONESIA. In: 2nd i-CoME International Conference on Management & Entrepreneurship, 28-07-2018 - 28-07-2018, Yogyakarta - Indonesia.

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Abstract

Entrepreneurs are expected to step in by creating job opportunities to reduce the rate of unemployment and poverty. For the Javanese society, the entrepreneurial personality, which stresses on an individual profit making orientation, seems contradicting with the social norms and attitudes which regard shared togetherness and communal prosperity as the life philosophy. Therefore, the social entrepreneurial model may fit in this society, as it balances between the traditional entrepreneurial mindset and the social responsibility. This research is to investigate the impact of the social entrepreneurial personality to the profitability of the Javanese owned business entities as seen in the ability of the entrepreneurs to make profits. This is a quantitative research. Data are collected from 100 Javanese entrepreneurs in Surabaya through questionnaires, and then they are analyzed using multiple regression. The results show that risk taking propensity has a negative impact to profitability. The need for independence and empathy has positive but insignificant impact on profitability. While innovativeness, need for achievement, pro-activeness and sense of social responsibility have positive and significant impacts on profitability.

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