Designing Facility Layout of an Amusement Arcade using Market Basket Analysis

Halim, Siana and Octavia, Tanti and CHRISTIAN, (2020) Designing Facility Layout of an Amusement Arcade using Market Basket Analysis. [UNSPECIFIED]

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Abstract

In this study, we applied the market basket analysis to design facility layout of an amusement arcade in Surabaya. The problem faces by the amusement arcade is customers only play in certain games that causes many game machines to be idle. This problem will be difficult to resolve because of revenue pattern has not been acknowledged. Therefore, market basket analysis is applied to know the customer behavior in playing the games. As the result we proposed two layouts. First proposal layout will be designed based on game type. This layout will classify game machines based on market basket analysis results in each category where each category is independent of other category. The independent assumption in the first layout is released in the second layout proposal. In the second layout proposal each game category is dependent of other category. As the result, the second proposal is more likely to be applied, since this arrangement does not cost any money and does not require specific material handling

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