MULIANTO, STELLA FRANCISS and Semuel, Hatane and Wijaya, Serli (2020) The Effect of Online Promotion and Travel Motivation on Intention to Travel to Ecotourism Destinations in Indonesia: The Role of Destination Image as a Mediating Variable. [UNSPECIFIED]
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Abstract
Eco-tourism is special interest tourism that the Indonesian government has developed and promoted as a means to attract more responsible tourists to visit the country. Promotion strategy has been undertaken using offline and online platforms to enhance the image of In-donesia as a worth-taking eco-tourism destination in the world. This study aimed to exam-ine the effect of online promotion through various digital platforms, which play as an ex-ternal stimulus, and travel motivation as an internal tourists driver on tourists destination image and travel intention to eco-tourism destinations in Indonesia. A survey was complet-ed to 319 respondents who would like to travel to any eco-tourism destinations in Indone-sia. The results showed that both online promotion and travel motivation directly affect tourists intention to visit eco-tourism destinations in Indonesia. Meanwhile, the image held in tourists minds about the destination had played as a significant mediating variable of the roles of online promotion and motivation in influencing tourists� travel intention.
| Item Type: | UNSPECIFIED |
|---|---|
| Uncontrolled Keywords: | online promotion, travel motivation, destination image, intention to travel |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Graduate Program > Economic Management |
| Depositing User: | Admin |
| Date Deposited: | 15 Oct 2020 04:21 |
| Last Modified: | 18 Oct 2020 03:12 |
| URI: | https://repository.petra.ac.id/id/eprint/18890 |
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