Setiawan, Roy and Eliyana, Anis and Suryani, Tatik and PRAYITTO, HENDRO (2020) The Effect of Market Orientation on innovation Capacity through Entrepreneurial Orientation at Business Startup Coffee Shop in Indonesia. [UNSPECIFIED]
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Abstract
This study aims to resolve the research gap on the influence of market orientation on innovation capacity, with entrepreneurial orientation in coffee shop start-up businesses in Indonesia. The approach used in this research is quantitative with a purposive sampling technique with 110 respondents. The data analysis technique used is Partial Least Square (PLS), and the results of this study indicate that market orientation has a significant effect on innovation capacity, market orientation has a significant effect on entrepreneurial orientation, entrepreneurial orientation has a significant effect on innovation capacity, and market orientation has a significant effect on innovation capacity. Innovation capacity through entrepreneurial orientation.
| Item Type: | UNSPECIFIED |
|---|---|
| Uncontrolled Keywords: | market orientation, innovation capacity, entrepreneurial orientation, start-up business |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Faculty of Economic > Business Management Program |
| Depositing User: | Admin |
| Date Deposited: | 11 Oct 2020 02:36 |
| Last Modified: | 02 Nov 2020 21:48 |
| URI: | https://repository.petra.ac.id/id/eprint/18905 |
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