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The Impact of Corporate Reputation on Organizational Performance

Setiawan, Roy and Kulkarni, Vijay D. and Al-Odeh, Mahmoud and Nordin, Nordiana Ahmad and Santhose, S. Sam and Raisal, Ismail and Bagale, Girish and Rajest, S. Suman (2020) The Impact of Corporate Reputation on Organizational Performance. [UNSPECIFIED]

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      Abstract

      The empirical study is carried out in Enterprises. The data was collected using a questionnaire distributed among 100 of the employees. The questionnaire is intended to measure the banks perceived credibility on building and developing the business correlations with the clientele. Regarding the hypothesis’s validation, Multiple Regression Linear statistics were performed using the SPSS software. The research findings revealed a direct interrelation between the independent variables (reputation, image, and culture) and the dependent variable. The higher the organizations importance is, the better its performance.

      Item Type: UNSPECIFIED
      Uncontrolled Keywords: Reputation; Intellectual Capital; Corporate Image; Culture; and Performance
      Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
      Divisions: Faculty of Economic > Business Management Program
      Depositing User: Admin
      Date Deposited: 03 Nov 2020 01:25
      Last Modified: 18 Nov 2020 18:16
      URI: https://repository.petra.ac.id/id/eprint/18921

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