References for Shopping Online Versus in Stores What Do Customers Prefer and How Do Offline Retailers Cope with It?

Setiawan, Roy and Rani, Kanchan and Cavaliere, Luigi Pio Leanardo and Hiep, Ngo Tan and Halder, Sudipta and Raisal, Ismail and Mishra, Ruby and Rajest, S. Suman (2020) References for Shopping Online Versus in Stores What Do Customers Prefer and How Do Offline Retailers Cope with It? [UNSPECIFIED]

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Abstract

The purpose of this study is to cover the importance of online shopping in todays competitive markets. How offline retailers will be able to survive. And how to sustain a good relationship between customers in providing them with the finest products or services, attractive and transparent prices, deals. In a world where online retailing and modern in-store Shopping coexist and support each other through various shopping behaviors, very little is accepted regarding the possibility of an evolving reality where shopping online or offline blends into a common trend. However, the shoppers have turned upside down due to the emergence of the Internet. Moreover, a new trend has emerged in the past years, �Online shopping.� The following offers a huge abundance of possibilities for buying products, news, book tickets, clothes, furniture, toys. Lebanese people are being used to this trend; however, they still visit stores to purchase, especially grocery stores and pharmacies. This study will also be directed to figure out its effect on retail shops that operate offline. In this study, a quantitative method will be adopted. Moreover, the research will develop analysis and understanding of the theoretical framework and models related to online Shopping and in-store Shopping, and the effect of online Shopping on offline retail shops. Adding customer satisfaction through service quality provided, whether online or in-store, maintains customer loyalty and satisfaction, which will help stores survive in the markets and sustain competitive advantage.

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