Sutanto, Eddy Madiono and YESSICA, (2020) Analisis pemilihan aplikasi pembayaran DANA. [UNSPECIFIED]
![[img]](https://repository.petra.ac.id/style/images/fileicons/application_pdf.png) | PDF Download (386Kb) | |
| PDF Download (3971Kb) | |
| PDF (Paper - Eddy M) Download (1717Kb) | |
| PDF (Cek plagiasi - Eddy) Download (3804Kb) | Preview |
Abstract
Of the various types of e-wallet payments available, DANA is one of the fast growing payment applications in Indonesia. Within three a half month only it got half million users. What are the cause factors? Why do users like it? This study aimed to analyze quantitatively what factors influence consumers in using the DANA. It used confirmatory factor analysis model to test the model. It�s expected to contribute on e-wallet payment business strategy. The sampling technique used in this study was to use a questionnaire. The respondents are 100 who had used the DANA payment application. The obtained data were processed using the CFA factor analysis method (confirmatory analysis factor). The results show that there are three main factors that influence the choice of DANA payment applications including convenience, compatibility, and knowledge.
| Item Type: | UNSPECIFIED |
|---|---|
| Uncontrolled Keywords: | Factor analysis, Payment applications, E-wallet, Technology acceptance model. |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Faculty of Economic > Business Management Program |
| Depositing User: | Admin |
| Date Deposited: | 21 Dec 2020 17:48 |
| Last Modified: | 12 Apr 2023 11:46 |
| URI: | https://repository.petra.ac.id/id/eprint/18976 |
Actions (login required)
| View Item |
