ANGELA, JEANNY and SURYONO, IVAN BUDI and Wijaya, Serli (2020) Profiling Indonesian Medical Tourists: A Motivation-Based Segmentation Study. [UNSPECIFIED]
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Abstract
In the past few decades, the number of Indonesians who travel abroad for medical tourism has increased dramatically. A literature review has indicated that research investigating the underlying motivational factors for Indonesians to travel overseas for medical treatment is still a few. Therefore, this study aimed to segment the Indonesian medical tourists based on push and pull travel motivation constructs. Exploratory factor analysis and cluster analysis techniques were applied to analyze the data. A survey was completed to 192 Indonesians who have had a medical travel experience overseas. The results of this study revealed four push motivational factors and three pull motivational factors. Based on this push and pull factors, three medical tourist segments were identified: trendy, prudent, and opportunistic segments. The emergence of these three segments would require different approaches and strategies for tourism stakeholders to serve each segment better.
| Item Type: | UNSPECIFIED |
|---|---|
| Uncontrolled Keywords: | Motivation, push-pull factors, medical tourism, segmentation, Indonesian |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Graduate Program > Economic Management |
| Depositing User: | Admin |
| Date Deposited: | 29 Dec 2020 03:02 |
| Last Modified: | 03 Mar 2023 10:58 |
| URI: | https://repository.petra.ac.id/id/eprint/19001 |
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