Kwistianus, Hendri and Hatane, Saarce Elsye and APRILIA, NATASHA DHAMMACHANDANI (2020) Environmental Concern, Attitude and Willingness to Pay of Green Products: Case Study in Private Universities in Surabaya, Indonesia. In: The International Conference on Tourism, Economics, Accounting, Management, and Social Science TEAMS, 04-11-2020 - 04-11-2020, Singaraja - Indonesia.
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Abstract
The purpose of this study is to determine the perceptions and awareness towards green products. This study uses a 7-point Likert scale from the sample and population of students from university in Surabaya. Distribution of questionnaires was carried out and obtained 257 respondents. This research model uses Partial Least Square (PLS) as part of Structural Equation Modeling (SEM). The results show positive influence between variables. There are also interesting findings from variance of the influence of gender towards some variables.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Uncontrolled Keywords: | Environmental Concern, Attitudes, Purchase Intention, Purchase Behavior, Willingness to Pay, Green Product. |
| Subjects: | H Social Sciences > HN Social history and conditions. Social problems. Social reform |
| Divisions: | Faculty of Economic > Accounting Department |
| Depositing User: | Admin |
| Date Deposited: | 19 Feb 2021 17:53 |
| Last Modified: | 01 Mar 2021 17:42 |
| URI: | https://repository.petra.ac.id/id/eprint/19029 |
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