Improving Naleni Kain�s Clothing Design by Implementing Fashion Trend Forecast

Renaningtyas, Luri and Febriani, Rika and Damajanti, Maria Nala (2020) Improving Naleni Kain�s Clothing Design by Implementing Fashion Trend Forecast. In: The 3rd International Conference on Arts and Design Education, 15-09-2020 - 15-09-2020, Bandung - Indonesia.

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Abstract

Naleni Kain is an SME (Small Medium Enterprise from Siwalankerto, Surabaya, which manufactures fabrics with tie-dye techniques. To spread its wings, this SME plans to sell clothing for the young to middle-aged people as its target market. It is important for the fashion business to design clothes according to its target market because trends are one of the consumer�s considerations in buying clothes. But that is not necessarily the case, since a trend forecast needs to be synchronized to the target market�s taste. This research aims to help Naleni Kain to improve by designing a collection that suits its market based on BEKRAF�s 2019-2020 trend forecast. The research nature is qualitative by analyzing the trends of the market in Surabaya, the basic theories of fashion design, and the needs of Naleni Kain, to form the basis for implementing trend forecast into Naleni Kain fashion designs. The result is a mood board design with fashion sketches for men and women aged 18-35 years that can be used as a reference for future productions.

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