The Impact of Educational Marketing on Universities Performance

Setiawan, Roy and Cavaliere, Luigi Pio Leanardo and Hussaini, Tajwar and Villalba-Condori, Klinge Orlando and Arias-Chavez, Dennis and Gupta, Manisha and Untari, Dhian Tyas and Regin, R. (2021) The Impact of Educational Marketing on Universities Performance. [UNSPECIFIED]

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Abstract

This paper addresses the results of the various publicity strategies undertaken by selected private management organizations in Vietnam. The study has also investigated the activities of students from BBA and MBA who have been hired by their management college both at home and abroad. The development model for this study comprises with 7ps of a marketing blend designed for schools. 342 students from 9 colleges received self-administered questionnaires. For the analysis of the findings obtained, descriptive figures were used. The study of available information found that the best consideration for BBA and MBA was suggested by mates. Word of mouth, i.e. guidance from friends and relatives, colleges and newspaper ads, has also proved popular. The BBA demand for registration was too heavy, although at the MBA level profiles and teaching methods were high on the agenda, as were the opportunities for future employment and better work. Students, non-school event schemes and library facilities were the subject of the results. The study findings show that a universitys reputation lies deeply in its ability to meet stakeholder expectations; in the present extremely competitive environment, brand credibility management can be considered an important issue for most universities.The research results may be helpful in favor of instructional programs for administrators that create the strategies to encourage success in a university. We conclude that the results of this study clarify the psychology of the students and create adequate outreach campaigns for all colleges, advertising organizations and government departments. It will also help supervise those activities to better respond to the needs of students and service providers and make it more attractive for all potential students in private colleges.

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