KANGAGUNG, EDWIN and Marchyta, Nony Kezia (2022) ANTECEDENTS OF ONLINE EXPERIENCE ON E-COMMERCE PLATFORM IN INDONESIA. [UNSPECIFIED]
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Abstract
The developments of online technology in Indonesia had transformed how businesses approach Indonesian customers, leading to the rise of e-commerce. This research was conducted by distributing questionnaires to 196 respondents who are a leading e-commerce platform in Indonesia. Multiple regression analysis had been used to test the hypotheses. The study found that perceived usability, perceived enjoyment, and online social interaction had a significant positive effect on the online experience. This study helps online shopping platforms to understand the opportunity to enhance the online experience of their customers.
| Item Type: | UNSPECIFIED |
|---|---|
| Uncontrolled Keywords: | Perceived usability, perceived enjoyment, online social interaction, online experience |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Faculty of Economic > Business Management Program |
| Depositing User: | Admin |
| Date Deposited: | 16 Jun 2022 18:07 |
| Last Modified: | 03 Dec 2024 10:13 |
| URI: | https://repository.petra.ac.id/id/eprint/19678 |
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