Sutanto, Eddy Madiono and Cary, John Cox and PURWANTO, CYNTHIA ANI (2022) Word of Mouth for Consumers: All-You-Can-Eat Japanese Restaurants. [UNSPECIFIED]
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Abstract
This study aimed to examine and analyze the effect of word of mouth on the purchasing decisions of consumers of all-you-can-eat Japanese restaurants. The type of research was causal quantitative analysis tested using a linear regression test. The sampling technique was purposive sampling. The samples were 100 all-you-can-eat Japanese restaurant consumers in Surabaya, Indonesia. The results showed that word of mouth had a positive and significant influence on purchasing decisions. It was a new study. Thus, this research could help manage the restaurant business, thereby improving the existing marketing performance.
| Item Type: | UNSPECIFIED |
|---|---|
| Uncontrolled Keywords: | Word of mouth, Restaurant, Purchasing decisions, Japanese, Behavior. |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Faculty of Economic > Business Management Program |
| Depositing User: | Admin |
| Date Deposited: | 19 Dec 2022 21:02 |
| Last Modified: | 12 Apr 2023 11:48 |
| URI: | https://repository.petra.ac.id/id/eprint/19815 |
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