The Impact of Cafe Lighting on Customer Comfort Perception: A Case Study of Threelogy Coffee and Zybrick Coffee and Cantina, Surabaya

Budhiyanto, Aris (2024) The Impact of Cafe Lighting on Customer Comfort Perception: A Case Study of Threelogy Coffee and Zybrick Coffee and Cantina, Surabaya. [UNSPECIFIED]

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Abstract

The evolution of cafes as multifunctional spaces for dining, socializing, and working has significantly influenced the standards for lighting. Previous research has shown that while cafe lighting frequently falls short of SNI standards, this does not impede the spaces functionality, and the effects of these deficiencies on customer experiences remain largely unexplored. This study investigates the light intensity and customer comfort at Threelogy Coffee and Zybrick Coffee and Cantina, two caf�s characterized by markedly different designs and lighting conditions. Field surveys and light intensity measurements using lux meter were conducted to evaluate the lighting conditions at both locations, while questionnaires were used to assess visitor perceptions of comfort. At Threelogy Coffee, light intensity levels are notably high, with indoor measurements ranging from 360 to 465 lux and reaching up to 34,705 lux in semi-outdoor areas. Conversely, Zybrick Coffee and Cantina exhibits lower light intensity, with indoor levels between 65 and 70 lux and semi-outdoor areas ranging from 240 to 670 lux. Survey results reveal that customers to Threelogy Coffee generally express satisfaction with the bright lighting, although there is a potential risk of long-term monotony. Meanwhile, customers to Zybrick Coffee and Cantina report comfort despite the dim lighting, which is attributed to the private and intimate atmosphere fostered by the caf�s design. Both caf�s exhibit comparable levels of overall comfort, highlighting the significance of atmospheric design elements, in addition to lighting, in creating a positive customer experience. These findings indicate that caf�s should adopt a range of lighting intensities along with careful interior design, utilizing both bright and dim options to cater to various activities. This could include providing warm spotlighting and cooler daylight, allowing patrons to comfortably relax, read, and work.

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