Japarianto, Edwin and Tandijaya, Trixie Nova Bella and GIVELINE, VIONETTA AGNES (2024) Pengaruh Hedonic Shopping Value terhadap Impulse Buying Melalui Shopping Lifestyle Sebagai Variabel Moderasi dari Bershka Pakuwon Mall. [UNSPECIFIED]
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Abstract
This study aims to analyse the effect of Hedonic Shopping Value on Impulse Buying with Shopping Lifestyleas a moderating variable at Bershka Pakuwon Mall. The data came from a sample of 121 Breshka Pakuwon Mall customers whom researchers surveyed using questionnaires directly at the research location and online via social media. To test the research hypothesis, researchers used Partial Least Square Structural Equation Modelling (PLS-SEM). The results showed that Hedonic Shopping Value has a significant effect on Impulse Buying of Bershka Pakuwon Mall customers. Furthermore, Shopping Lifestyle moderates the relationship between Hedonic Shopping Value and Impulse Buying of Bershka Pakuwon Mall customers
| Item Type: | UNSPECIFIED |
|---|---|
| Uncontrolled Keywords: | hedonic shopping value, impulse buying, shopping lifestyle. |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | UNSPECIFIED |
| Depositing User: | Admin |
| Date Deposited: | 05 Jan 2025 01:13 |
| Last Modified: | 26 Feb 2025 17:20 |
| URI: | https://repository.petra.ac.id/id/eprint/21448 |
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