PENGARUH ATTITUDE, SUBJECTIVE NORM, DAN PERCEIVED BEHAVIOR CONTROL TERHADAP PURCHASE INTENTION MAKANAN SEHAT DI CRUNCHAUS SURABAYA

Siaputra, Hanjaya and PRIBADI, ENRICO ISAAC (2020) PENGARUH ATTITUDE, SUBJECTIVE NORM, DAN PERCEIVED BEHAVIOR CONTROL TERHADAP PURCHASE INTENTION MAKANAN SEHAT DI CRUNCHAUS SURABAYA. Jurnal Manajemen Perhotelan, 6 (1). p. 9. ISSN 26859408

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Official URL: http://jurnalperhotelan.petra.ac.id/index.php/hot/...

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh attitude, subjective norm, dan perceived behavior control terhadap purchase intention makanan sehat di Crunchaus Surabaya. Penelitian ini dilakukan terhadap 205 responden, hasil penelitian menunjukkan bahwa attitude, subjective norm, dan perceived behavior control berpengaruh positif dan signifikan terhadap purchase intention makanan sehat di Crunchaus Surabaya. Variabel attitude merupakan variabel yang paling dominan terhadap purchase intention makanan sehat di Crunchaus Surabaya

Item Type:	Article
Uncontrolled Keywords:	Sikap, Norma Subjektif, Perceived Behavior Control, Minat Beli
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Faculty of Economic > Hotel Management Program
Depositing User:	Admin
Date Deposited:	15 Jul 2020 20:42
Last Modified:	15 Sep 2020 22:42
URI:	https://repository.petra.ac.id/id/eprint/21928

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