The Evaluation of existing training for Honda Basuki Rachmat salespersons and solution to the problem

Phandeirot, Chelsea and , Lusiana (2004) The Evaluation of existing training for Honda Basuki Rachmat salespersons and solution to the problem. Bachelor thesis, Petra Christian University.

Abstract

The tough competition in the sales of Honda car forces Honda Basuki Rachmat to be more competitive and developed. One of several ways to survive in the competition is human resource development, especially the salesperson as the front line of this company. The writers conducted survey in three automotive companies as the basic for the comparison of salesperson?s training in Honda Basuki Rachmat. Besides, the writers also carried out an informal interview with the sales supervisor and the existing salespersons in Honda Basuki Rachmat. As the result, the writers found that the salesperson?s training in Honda Basuki Rachmat can be considered insufficient. The. informal interview even proved that the training that is conducted by Honda is unorganized. Several points that need to be paid attention are the types of the training that will be carried out, the target of the training, and the training frequency. Besides, one thing that also needs to be recognized is what the salespersons actually want in a training, so that the training can be useful, not only for the company, but also for the salespersons themselves. Hopefully, it will lead Honda Basuki Raclunat to be a successful company.

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