Harianto, Ony and , Austien (2004) Pengaruh ciri kepribadian terhadap orientasi konsumen pada karyawan PT. Pos Indonesia cabang Surabaya Pusat. Bachelor thesis, Petra Christian University.
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Abstract
Penelitian ini menguji pengaruh ciri kepribadian terhadap orientasi konsumen di PT. Pos Indonesia Cabang Surabaya Pusat. Dalam penelitian ini digunakan data primer yang diambil langsung kuesioner sebanyak 170 responden di Surabaya. Hasil penelitian menunjukkan bahwa ciri kepribadian yaitu extraversion, emotional study dan conscientiousness berpengaruh terhadap orientasi konsumen.
| Item Type: | Thesis (Bachelor) |
|---|---|
| Uncontrolled Keywords: | consumer, pos indonesia, emotional study, personality characteristics, extraversion, conscientiousness |
| Subjects: | UNSPECIFIED |
| Divisions: | UNSPECIFIED |
| Depositing User: | Admin |
| Date Deposited: | 23 Mar 2011 18:48 |
| Last Modified: | 05 Apr 2011 13:09 |
| URI: | https://repository.petra.ac.id/id/eprint/8049 |
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