Vonni, Septa and Ratnasari, Octavia (2003) Market share dan loyalitas konsumen terhadap merek-merek sanitary napkin di kalangan mahasiswi Universitas Kristen Petra. Bachelor thesis, Petra Christian University.
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Abstract
Dalam penelitian ini digunakan data primer yang diambil langsung melalui kuesioner sebanyak 284 mahasiswi di Universitas Kristen Petra dan digunakan data sekunder (buku-buku, jurnal-jurnal ekonomi). Hasil penelitian ini menunjukkan bahwa Faktor Psikologis paling menjelaskan loyalitas merek. Dalam penelitian ini, ditemukan bahwa mahasiswi Universitas Kristen Petra berpindah-pindah merek sanitary napkin di sekitar merek-merek terkenal. Market share dari merek-merek sanitary napkin di Universitas Kristen Petra dikuasai oleh merek Charm.
| Item Type: | Thesis (Bachelor) |
|---|---|
| Uncontrolled Keywords: | informal group factor, psychological factor, perceived risk factor, market structure factor, market share |
| Subjects: | UNSPECIFIED |
| Divisions: | UNSPECIFIED |
| Depositing User: | Admin |
| Date Deposited: | 23 Mar 2011 18:48 |
| Last Modified: | 29 Mar 2011 19:15 |
| URI: | https://repository.petra.ac.id/id/eprint/9202 |
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