APLIKASI CUSTOMER RELATIONSHIP MANAGEMENT PADA HOTEL X DI MAKASAR

Globalization era increase business competition.
Espesially on the hospitality business, customer
satisfaction levels of service become very important factor
in business competition. The role of information
technology, especially to support the company's
operational activities, such as to store customer data,
usage hotel rooms history, facilities usage history, and
others. Therefore, it needs an information system that can
store data that required by hotels to provide better service
to customers.
In this study, this application will support customer
relationship management on hospitality, and support
transaction front office hotel, rooms reservation, laundry,
restaurant payment and hotel mini bar. This applications
will support hotel management to review history of
transactions activity that performed by customer's that
stay at the hotel so become one of the inputs for customer
relationship management that processed in order to
improve service to the customer.
With this application, the hotel management can find
out information that required in handling operation and
development from the hotel, so the hotel can improve
better relationships with their customers such as when the
customer usually stay in hotel and what facility that they
used or what kind of food that they order . This
information also give additional consideration for the
hotel front office decisions making.
Keywords
Customer Relationship Management, Hotel, Hotel Front
Office