Analysis of Green Product Knowledge, Green Behavior and Green Consumers of Indonesian Student (Case study for Universities in Surabaya)

Nowadays, environmental damages become
hardly to be solved. It happened by many factors like lack
of information about green products, human lifestyle that
unaware or even don’t care about the environment, and
there’ still paradigms that green product or green
consumerism aligned with high cost.
This study shows that students have sufficient
knowledge related to green products. Green behavior of
students is tends to improve by start from a simple things
in their daily activities. In other hands, whenever decide to
buy products; not all those students aware with green
products in order to make them adopt green lifestyle. The
students with high financial capability are more aware
buy green products than others.