The Implementation of Customer Relationship Management: Case Study from the Indonesia Retail Industry

PD.Cemara Sewu is a company engaged in distributor and selling
photography product. Nowadays, system of sales and storage of goods still be done manually. So, company needs a system in order to improve good relationship with customers, and storage goods could be more effective and efficient. In this research, the application process begins with the design to the implementation of the system. Designs are made include the manufacture of DFD and ERD. Application of Electronic Customer Relationship Management that have been implemented to make the buying and storage of goods in PD.
Cemara Sewu become more organized, well-structured and have relationship with customers. The application of this system has been created with features that have been planned and tailored to the needs of previously so customer have loyalty to company and reports of sales, card stock and forecasting from the application are accurately, because have the same result with manual calculations. Based on the evaluation, 85% of users said that the features in the application made is considered good and in accordance with company needs.