Beauty Construction of Camera 360 Apps in Indonesia

A smartphone beautification app has been released for quite some time, it is called Camera360, an application that enhance the facial feature and skin of one’s self photograph. Users can apply some effect to their liking, such as changing the facial skin to become whiter and smoother, or changing the shape of the face to look thinner or enlarge their eyes. This shows that the media can act as an extension for perpetuating an ideology, in this case a construction of beauty. Interviews and experiments were conducted to 10 women from Jakarta, Bandung and Surabaya, they take their daily self pictures and enhance it using Camera360. The images will be analyzed based on theories that related to gender studies and techno-cultures. This study aims to enrich the discourse on Indonesian beauty myth within the spectrum of techno-cultures