STUDY OF DIS WAY DAILY LAYOUT IN HERMENEUTICS VIEWED FROM ITS LAYOUT ELEMENTS

DIs Way is present as a new media in the world of print
media. Print media originating from Surabaya, and for
Surabaya residents. It looks like a magazine but is published
every day, has a cover layout that is not like a magazine or
newspaper. The cover design, in this case, especially the
layout, has an aesthetic to determine the mass media,
especially print, whether the media will sell or not. However,
this daily is claimed to have many fans, both in its initial form,
namely a website, to becoming a daily printed in color. This
study uses a qualitative method with a hermeneutic approach
to explore the impression of what the cover layout design
shows that is not like a magazine or newspaper to Surabaya.
The hermeneutic method is carried out by interpreting the
data seen in the DIs way cover design, layout theory, and also
matters related to Surabaya. This data mining is done by
looking at the cover layout design in terms of the use of grids,
margins, and also text and image elements.The results that
can be seen are as a DIs way daily like a newspaper or
newsletter that has a template for each edition with a cover
layout showing the impression that the main interest of this
media is to be able to tell important news to the City of
Surabaya, by always using a large size for the main news
photo and also for the text element (headline) but the
arrangement can still be followed as a comfortable reading
flow. A large portion seems to want to show the impression of
the characteristics of the City of Surabaya as a city of heroes
which has a great and passionate fighting spirit. Meanwhile,
supporting news is placed below it according to the order of
its news value, showing the impression of the vision that the
City of Surabaya has in building a city that is more advanced
from all aspects. In addition, grid management displays the
impression of being a local mass media that is regularly
reported in its media according to the identity of a daily
media that has a news order position like an inverted
pyramid.