LUVENA, FELICIA and MAUREEIN, VERONICA and Lesmana, Fanny (2018) Uses and Gratifications of GENTA Magazines among Petra Christian University�s Student. Bricolage : Jurnal Magister Ilmu Komunikasi, 5 (01). pp. 001-014. ISSN 2615-6423
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Abstract
GENTA Magazine was published by student press known as Pers Mahasiswa (PERSMA) of Petra Christian University since January 28th, 1964 and also the oldest campus magazine in Indonesia. This magazine published two times every semester. As an internal communication media in campus, GENTA Magazine provided every information needed by the academic community in Petra Christian University.
The study aimed to know about GENTA Magazines reader�s gratifications, especially the students of Petra Christian University. The students gratifications measured with meta-categorization by Stafford, Stafford, & Schkade (2004) that identifies three types of gratifications: content gratifications, process gratifications, and social gratifications.
The findings revealed that Petra Christian Universitys students� gratifications are fulfilled in content gratification indicator.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | magazine, print media, student press, media consumption, uses and gratifications |
| Subjects: | N Fine Arts > NE Print media |
| Divisions: | Faculty of Communication Science > Communication Science Department |
| Depositing User: | Admin |
| Date Deposited: | 15 Aug 2019 18:05 |
| Last Modified: | 23 Oct 2021 15:18 |
| URI: | https://repository.petra.ac.id/id/eprint/20424 |
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