From sign to design: The role of domain transfer in redefining architecture locality

This research examines the design process using conceptual
frameworks based on domain transfer to suggest a new model for
architecture based on local contexts. Plowrights conceptual
framework is a way of developing new ideas, in which architecture
may or may not be subverted with concepts that are significant;
meanings may also be redefined with ‘big ideas’ (concepts),
analogy, metaphor or significant questions from inside and outside
the realms of architecture. This research utilizes case study method
through design and reflects on the design process within the context
of the West Java Cultural Center design competition. This analysis
deconstructed and explained the design process using the
conceptual framework, identifying unique representations of crosscultural
and West Java culture as the basis for an architectural
program. The case was used to understand the transformational
architectural syntax occurring from local signs and symbols as
evidence of innovation. The results of the case study fell within three
areas: concepts as a way to achieve a place of innovation
(hypothesis), transferring ideas based on locality into elements and
syntax (transfer), and bringing them all together into a coherent
design (coherence). Domain transfer was redefined in this case
study as the translation of symbolic values and cultural attributes
from non-architecture into architectural form and elements in
pursuit of contextual design innovation.