INTEGRASI KONSERVASI BANGUNAN CAGAR BUDAYA DAN TEKNOLOGI IMERSIF DALAM DESAIN INTERIOR PAMERAN SENI: STUDI KONSEPTUAL ARTSUBS 2025 DI POS BLOC SURABAYA

Designing interior exhibitions within cultural heritage buildings requires a
balanced approach between preserving historical values and creating
innovative spatial experiences. This study aims to develop an interior
concept for the Artsubs 2025 exhibition at Pos Bloc Surabaya by
integrating conservation principles and immersive technology. The
method used is design thinking, consisting of six stages: understand,
observe, point of view, ideate, prototype, and test, with data collected
through field observation, literature review, and interviews. The design
results show that a non-destructive conservation approach combined with
immersive media—such as interactive projections, augmented reality, and
sensory-based installations—can offer a compelling spatial experience
without altering the building’s architectural integrity. The main concept,
“Tirta Pratala,” represents a thematic narrative through spatial zoning
inspired by water and earth elements. This study contributes to the field of
conservation-based interior exhibition design, highlighting its relevance to
both local cultural context and contemporary technological innovation.