Andrianto, Thomas and Kurniawan, Erick (2009) Pengaruh brand predictability, brand liking, brand competence, brand reputation, dan trust in company terhadap kepercayaan merek (trust in brand) pada konsumen Indomie di Surabaya. Other thesis, Petra Christian University.
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Tujuan penelitian ini adalah untuk menganalisis pengaruh brand predictability, brand liking, brand competence, brand reputation dan trust in company terhadap kepercayaan merek (trust in brand) pada konsumen Indomie di Surabaya. Hasil penelitian menunjukkan bahwa variabel brand predictability (X1), brand liking (X2), brand competence (X3), brand reputation (X4) dan trust in company (X5) berpengaruh signifikan terhadap trust in brand (Y) karena memiliki nilai Fhitung = 110,069 > Ftabel = 2,26.
| Item Type: | Thesis (Other) |
|---|---|
| Uncontrolled Keywords: | brand predictability, brand liking, brand competence, brand reputation, trust, company |
| Depositing User: | Admin |
| Date Deposited: | 23 Mar 2011 11:48 |
| Last Modified: | 31 Mar 2011 10:05 |
| URI: | https://repository.petra.ac.id/id/eprint/2474 |
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