Items where Author is "ANJANI, ISABELLA"

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Conference or Workshop Item

HUTAMA, MONICA JOAN and ANJANI, ISABELLA and Proboyo, Adelina (2023) EFFECTIVITY OF SOCIAL MEDIA MARKETING ACTIVITIES ON PURCHASE INTENTION WITH CUSTOMER RELATIONSHIP AS THE MEDIATING VARIABLE: A STUDY ON H&M IN INDONESIA. In: Petra International Business and Accounting Conference 2023 (PIBACC 2023), 21-11-2023 - 21-11-2023, Surabaya - Indonesia.

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