Items where Author is "AURELLIA, JANICE"
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Conference or Workshop ItemSemuel, Hatane and AURELLIA, JANICE (2017) Ad-Creativity, Internal Consumer Response, and Purchase Intention: An Evaluation upon Ardiles “Flash Mom” TV Ad. In: International Conference on Communication and Media: An International Communication Association Regi, 02-02-2017 - 02-02-2017, Kuala Lumpur - Malaysia. |
