Items where Division is "Marketing Management Program" and Year is 2017

B

Brahmana, Rayenda Khresna and Brahmana, Ritzky Karina M.R. (2017) THE FINANCIAL PLANNING AND FINANCIAL LITERACY OF EX-MALAYSIA INDONESIAN MIGRANT WORKERS. ACTA OECONOMICA PRAGENSIA ČESKY ENGLISH Scientific journal of the University of Economics, Prague, 24 (5). pp. 47-59. ISSN 0572-3043

Brahmana, Ritzky Karina M.R. (2017) When Storytelling Attracts Love, Mood and Perceived Enjoyment that Triggered Purchase Intention for Products in Korean Drama. In: The 1st UNICEB (Unimed International Conference on Economics and Bussiness), 12-12-2017 - 12-12-2017, Medan - Indonesia.

Brahmana, Ritzky Karina M.R. and SUGIANTO, RAPHAEL VIVALDO (2017) Fast-fashion Social Campaign Advertisement in YouTube: Does Brand Storrytelling Impacted Behavior Intention to Use? (Study case in Surabaya, Indonesia). In: International Conference on Management and Entrepreneurship (i-COME) 2017, 14-07-2017 - 14-07-2017, Denpasar - Indonesia.

D

DJOHAN, NITA SOFIANI and Brahmana, Ritzky Karina M.R. (2017) Willingness to Pay Premium for Luxurious Fashion Brands in Indonesia: Is It Love. International Journal of Innovation, Management and Technology, 8 (5). pp. 413-417. ISSN 2010-0248

J

Japarianto, Edwin (2017) ANALISA PENGARUH FAMILY TYPES, FAMILY STAGES, DAN HOUSEHOLD CONFLICT TERHADAP PENGAMBILAN KEPUTUSAN PEMBELIAN MOBIL KELUARGA. Jurnal Manajelem Pemasaran, 11 (1). pp. 32-40. ISSN 1907-235X

Y

Yohana, Eva and Japarianto, Edwin (2017) PENGARUH PERCEIVED SERVICE QUALITY TERHADAP CUSTOMER LOYALTY DENGAN CUSTOMER SATISFACTION SEBAGAI VARIABLE INTERVENING DI HOTEL KARTIKA GRAHA MALANG. Jurnal Manajemen Pemasaran, 11 (2). pp. 54-60. ISSN 2597-615X