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TheAnalysis of Corporate Social Responsibility Implementation Effects towards Price Fairness, Trust and Purchase Intention at Oriflame Cosmetics Product in Surabaya

Semuel, Hatane and CHANDRA, SHARON SAGITA (2015) TheAnalysis of Corporate Social Responsibility Implementation Effects towards Price Fairness, Trust and Purchase Intention at Oriflame Cosmetics Product in Surabaya. Procedia - Social and Behavioral Sciences, 155 (2014). pp. 42-47. ISSN 1877-0428

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    Abstract

    This research aims to clarify the effect of Corporate Social Responsibility (CSR) on price fairness, trust, and purchase intention to the Oriflame cosmetics brand in Surabaya. This study is causal descriptive, the number of samples are 111 respondents, and the data analysis technique is the structural equation models. The findings in this study are: while the CSR’s influence on the price fairness and trust are proven, its effect on the purchase intention is not. The price fairness and trust influence positively the purchase intention so they can mediate the CSR and the purchase intention to the Oriflame brand products.

    Item Type: Article
    Uncontrolled Keywords: Corporate social responsibility price fairness trust purchase intention
    Subjects: H Social Sciences
    Divisions: Graduate Program > Economic Management
    Depositing User: Admin
    Date Deposited: 26 Jan 2015 20:32
    Last Modified: 26 Jan 2015 20:33
    URI: http://repository.petra.ac.id/id/eprint/16874

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