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Material Development in the Teaching of Rhetoric of Business Communication

Gunawan, Samuel (2014) Material Development in the Teaching of Rhetoric of Business Communication. In: 2nd International Conference on English Language Teaching Material, 01-09-2014 - 31-10-2014, Pontianak - indonesia.

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        Abstract

        This paper is based on the author�s first-hand experience in preparing taylor-made teaching materials and teaching a course entitled Rhetoric in Business Communication for students majoring in English Business Communication. Initially students were to grasp the canons of rhetoric to enable them to know the principles of rhetoric in order to be applied in the preparation of their own business speech. They were also to familiarize themselves with the forms and contents that make up various types of speechmaking such as speech to inform, speech to persuade, and speech to activate. In addition, their knowledge of textbuilding of the speech was also enhanced by examining closely and discussing some good practices in speechmaking by means of good examples of some recorded speeches as well as some relevant videocasts available on the internet. Subsequently they were assigned and assisted to prepare a text of business speech of their own with the local business content from their immediate surroundings to be finally delivered before their classmates.

        Item Type: Conference or Workshop Item (Paper)
        Uncontrolled Keywords: Rhetoric in business communication, rhetoric and language skills, mastery of text-building
        Subjects: P Language and Literature
        Divisions: Faculty of Letter > English Department
        Depositing User: Admin
        Date Deposited: 26 Mar 2015 22:24
        Last Modified: 22 May 2019 10:43
        URI: http://repository.petra.ac.id/id/eprint/17053

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