Gunawan, Samuel (2014) Material Development in the Teaching of Rhetoric of Business Communication. In: 2nd International Conference on English Language Teaching Material, 01-09-2014 - 31-10-2014, Pontianak - indonesia.
Abstract
This paper is based on the author�s first-hand experience in preparing taylor-made teaching materials and teaching a course entitled Rhetoric in Business Communication for students majoring in English Business Communication. Initially students were to grasp the canons of rhetoric to enable them to know the principles of rhetoric in order to be applied in the preparation of their own business speech. They were also to familiarize themselves with the forms and contents that make up various types of speechmaking such as speech to inform, speech to persuade, and speech to activate. In addition, their knowledge of textbuilding of the speech was also enhanced by examining closely and discussing some good practices in speechmaking by means of good examples of some recorded speeches as well as some relevant videocasts available on the internet. Subsequently they were assigned and assisted to prepare a text of business speech of their own with the local business content from their immediate surroundings to be finally delivered before their classmates.
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