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The descriptive analysis of aesthetic appeal, layout and functionality, and financial security: case study for the Indonesia e-commerce

Adiwijaya, Michael and Kaihatu, Thomas Stefanus and Nugroho, Agustinus and Kartika, Endo Wijaya (2016) The descriptive analysis of aesthetic appeal, layout and functionality, and financial security: case study for the Indonesia e-commerce. In: International Conference on Internet Studies, 22-07-2016 - 22-07-2016, Osaka - Jepang.

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        Abstract

        The purpose of this study is to investigate the e-servicescape of Indonesian website based on customer perception in Surabaya - Indonesia. E-servicescape concept comprises three main components; firstly is website aesthetic appeal which evaluate design originality, visual appeal, and entertainment aspect; secondly is website layout and functionality which evaluate features functionality, information relevancy, customization features, and interaction features; finally website financial security which evaluate perceived security and payment easiness. There were 200 respondents who frequently purchase product via online are collected through purposive sampling technique. Structural equation modelling was used to analyze the research data. The findings revealed descriptive charateristic of online shopping behavior as well as the customer evaluation on web e-servicescape.

        Item Type: Conference or Workshop Item (Paper)
        Uncontrolled Keywords: e-servicescape, aesthetic appeal, layout and functionality, financial security, online shopping behavior
        Subjects: H Social Sciences > HF Commerce
        Divisions: Graduate Program > Economic Management
        Depositing User: Admin
        Date Deposited: 10 Aug 2016 20:47
        Last Modified: 22 Jan 2019 09:37
        URI: http://repository.petra.ac.id/id/eprint/17428

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