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OPTIMISM AND CONSUMPTION: PSYCHOLOGICAL COSTS OF MALAYSIA-SULU DISPUTE

Brahmana, Rayenda Khresna and Kopong, Simon and Brahmana, Ritzky Karina M.R. (2015) OPTIMISM AND CONSUMPTION: PSYCHOLOGICAL COSTS OF MALAYSIA-SULU DISPUTE. ECONOMICS AND SOCIOLOGY, Vol. 8 (No 4). pp. 225-240. ISSN ISSN 2306-3459 Online, ISSN 2071-789X Print

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      Abstract

      This research aims to examine the moderating effect of optimism on the relationship between psychological cost and consumption level during disputes. Psychometric-based questionnaire was developed and distributed in March 2013 to find Sabahan had severe symptoms of stress. This stress level induced the consumption level and also leisure cost in attempts to overcome the dispute. Interestingly, those Sabahans who were more inclined to optimism-might rethink their consumption/spending decision making. In other words, there is a moderating effect of optimism on the relationship between stress level and consumption during disputes.

      Item Type: Article
      Uncontrolled Keywords: Stress Level; Optimism; Consumption; Dispute; Sabah Malaysia.
      Subjects: H Social Sciences
      Divisions: Faculty of Economic > Marketing Management Program
      Depositing User: Admin
      Date Deposited: 26 Apr 2016 20:07
      Last Modified: 16 Jul 2019 11:15
      URI: http://repository.petra.ac.id/id/eprint/17693

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