Implementation of Corporate Social Responsibility Through Community Behavior

Implementation of Corporate Social Responsibility
Through Community Behavior
(Quantitative study of implementation corporate social responsibility through community behavior on the sponsorship program “street children” of Hess Indonesian oil and gas company)
Yustisia Ditya Sari, S. Sos., M. I. Kom
Lecturer, Communication Science Faculty
Petra Christian University – Surabaya
Email : yustisia@peter.petra.ac.id

ABSTRACT

This study discusses implementation of CSR through community behavior on the sponsorship program “street children” of Hess Indonesian oil and gas company, and aims to determine sustainability, accountability, and transparency on CSR implementation program through community behavior on the program which includes sub cognitive, affective, and conative variable. This study uses quantitative methods. In this study 42 respondents are taken for sample. Result of the study shows that sustainability, accountability and transparency produces a positive value to the community’s behavior on the sponsorship program “street children” of Hess Indonesia oil and gas company.